Continental music streaming on the rise, and Spotify is the answer to the tune

Of those 25+ music streaming startups, 72 percent were found to be homegrown By Ventures Africa Spotify, a renowned audio streaming platform, has announced its launch in Africa with a presence in Ghana, Kenya, Nigeria, Tanzania and Uganda as of 23 February 2021. With a global community of over 345 million monthly active listeners, Spotify is set to offer a world-class audio listening and music discovery experience to its African audience. This latest development will also make room for opportunities that will increase Africa’s streaming income, particularly with the growth and diversity of music genres in countries like Nigeria. The latest launch features Afrocentric genres, themes and “ starring” playlists to suit its African audience. Some of the genres include Bongo Flava, Made in Kenya, Gbedu, Naija Bars.