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The six things that organisations need to be aware of on social media By Royce Mapaike ALL that glitters is not gold. There is no doubt that social media has successfully penetrated the world population at a very fast rate. Its users are also increasing day by day especially in the business world as entities are making a gold rush to be right in the faces of their customers at every turn. It is also a well-known fact that there has been a steady rise of non-contact customer service due to the global pandemic, Covid-19. Organisations are being pushed daily to look for innovative and safe ways to engage their customers since customer engagement boosts sales and increases brand loyalty.