Considering real options if you want to venture into a business during these times

(adsbygoogle = window.adsbygoogle || ).push({}); As a start-up you need to weigh options in pricing and how to develop the idea, to see if you are able to launch or wait By Tarie Manyonga Real options are financial decisions which are used to assess the investment options which one has. This is critical as it can help one to make a decision if they should make the move to invest in the business or wait whilst weighing the other options. The reason why l am writing this article is because last year l was faced with a dilemma if l should go into a business or wait because of the uncertainty of the pandemic. Real option is a choice available to an individual in regards to opportunities you have. It gives flexibility in decision making especially during this time when many big companies are closing down. As a start-up you need to weigh options in pricing and how to develop the idea, to see if you are able to launch or wait.