"By Nomazulu Moyo\\r\\n\\r\\n \\r\\n\\r\\nThe African Media Resource Centre (AMRC) this week pioneered the future of media with the first-ever Fireside Master Class on Blockchain Technology. This event took place on the 1st of March, 2023, in Johannesburg, South Africa.\\r\\n\\r\\nAfrican journalists, freelancers, and writers were allowed to learn about blockchain's potential applications in media and explore innovation opportunities.\\r\\n\\r\\nThe AMRC, a non-profit organisation committed to advancing media knowledge and training, hosted the Master Class in partnership with the Africa Blockchain Centre (ABC) and Cryptsense Digital Media Group.\\r\\n\\r\\nThe event was designed as a pilot for a limited number of participants, offering insights into how blockchain technologies can transform economies, provide better social impact solutions, and enable media production, distribution, and consumption.\\r\\n\\r\\nAccording to a report by the African Blockchain Alliance, there is a lack of awareness of blockchain in Africa, with many people still associating it solely with cryptocurrencies like Bitcoin.\\r\\n\\r\\nThis lack of knowledge and understanding can limit the potential of African media practitioners to innovate and adopt new technologies, potentially putting them at a disadvantage compared to their international peers.\\r\\n\\r\\nThe AMRC's Master Class on Blockchain Technology is a significant step towards addressing this issue, offering first-hand access to cutting-edge insights and practical applications of the technology.\\r\\n\\r\\nParticipants learnt from leading experts in the field, including African experts in Blockchain technology and Jeff Mkungusi, Co-Founder of the Africa Blockchain Centre.\\r\\n\\r\\nThe AMRC's commitment to building a skilled and knowledgeable workforce equipped to report on and analyse complex issues, encouraging collaboration and innovation, and advocating for press freedom and supporting media is commendable.\\r\\n\\r\\nThe organisation's ongoing efforts to advance media knowledge and training in Africa demonstrate its dedication to creating an enabling environment for a robust free press across the continent.\\r\\n\\r\\nThe Fireside Master Class on Blockchain Technology is just one example of the AMRC's capacity-building efforts.\\r\\n\\r\\nBy providing training and development opportunities for journalists, freelancers, bloggers, vloggers, writers, and content producers, the AMRC is helping build a skilled and knowledgeable workforce equipped to report on and analyse complex issues. The organisation also brings together media professionals from different sectors and regions, encouraging collaboration and facilitating the exchange of ideas and best practices.\\r\\n\\r\\nInnovation and experimentation are also key focuses for the AMRC. The organisation aims to encourage media practitioners to experiment with new ways of creating, distributing, and monetising content by promoting emerging technologies such as blockchain and AI.\\r\\n\\r\\nThis allows for the developing of new revenue streams and business models for media organisations, enabling them to operate more sustainably.\\r\\n\\r\\n'The Fireside Master Class on Blockchain Technology is a unique opportunity for African journalists, freelancers, and writers to learn about the potential of blockchain in media and explore innovation opportunities.\\r\\n\\r\\n\\"By participating in this event, they can position themselves as early adopters and innovators in the blockchain space, potentially leading to new business opportunities and competitive advantages. We hope to replicate the model and scale in South Africa and across markets and look forward to enablers and partners who we can collaborate with says,\\" Vanessa Perumal, director of the AMRC.\\r\\n\\r\\n\\"Overall, the education and training of African writers in Web3 and Blockchain technology is a worthwhile endeavour that can help to unlock new opportunities and create a more vibrant and innovative literary scene in Africa and beyond.\\r\\n\\r\\nThe AMRC's ongoing commitment to advancing media knowledge and training in Africa is vital to creating an enabling environment for a robust free press across the continent,\\" says Perumal.\\r\\n\\r\\nThe AMRC invites partners to join them in advancing the media industry through innovative initiatives such as the Fireside Master Class on Blockchain Technology. \\"Your support will help us expand access to knowledge and create more opportunities for journalists, freelancers, and content creators across the continent\\", says Perumal.\\r\\n\\r\\n \\r\\n\\r\\n<em>Nomazulu Moyo Is A Journalist Based In Johannesburg. Contact Her At 073 180 5949<\\\/em>\\r\\n\\r\\n "