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By Aubrey Mavhuli In the realm of business, the age-old question of whether the customer or the company takes precedence has been debated endlessly. Some argue that the success of a business is built upon satisfied customers, while others believe that prioritizing the growth and well-being of the company is paramount. Striking the right balance between the two is crucial for long-term success. This article will delve into this perennial dilemma and shed light on the delicate relationship between clients and businesses. The adage “the customer is always right” has been a guiding principle for many businesses. This belief emphasizes the importance of prioritising customer satisfaction and meeting their needs. After all, customers are the lifeblood of any enterprise. Without a loyal customer base, a business would struggle to survive.