The Real Secret Of Marketing A Small Business Is To Give: Aubrey Mavhuli

By Aubrey Mavhuli Marketing a small business can be a challenging task, especially in a highly competitive landscape. While many entrepreneurs focus on selling and promoting their products or services, there is a secret that the best marketers understand: the real key to successful marketing is to give and give. In this article, we will explore why having an open-handed approach in marketing is essential for small businesses to thrive. The Clenched Fist is Sabotaging Your Business Imagine marketing your business with a clenched fist, holding onto your offerings tightly, and being unwilling to give anything away. This approach sends a signal to potential customers that you are solely focused on making a sale rather than providing value.